Running a campaign

Awareness raising is a fundamental component in tackling literacy difficulties. It is a two-way street: fostering communication and information exchange in order to improve mutual understanding as well as mobilising governments, organisations, communities, individuals and thus the whole society, to start acting on solving literacy difficulties. Among awareness raising activities, campaigns are recognised as the most efficient and effective means of communicating information, especially when directed to the general public.

The tool 'Running a campaign' aims to support you in running a successful awareness raising campaign. It includes a step-by-step guide and some practical tools.