The use of videos is one of the most powerful ways to raise awareness. Done correctly, they entertain, educate and inspire. The combination of moving images, music, text and voice over has the potential to transmit a lot of information and simultaneously convey emotion. Videos can also be uploaded on a website and spread via social media platforms (e.g. YouTube, Vimeo) allowing people to like, share and comment.

The tool 'Video' aims to support you in using a video clip as a tool to raise awareness of literacy and includes ELINET's Animated movie as well as an instruction on developing your own video.

Elements of the tool

The tool includes the following elements:

Guidelines for an awareness raising video clip

Apart from the guidelines, ELINET has developed an awareness raising animated video in English, German and Slovenian. Find these videos below.