The investigated good practices of fundraising for low literacy are:
1. Asociata Lectura si Scrierea Pentru Dexvoltarea Gandiri Critice Romania - Romania:
The Asociata Lectura si Scrierea Pentru Dexvoltarea Gandiri Critice Romania is commonly translated as ‘Romanian Reading and Writing for Critical Thinking Association’. This non-profit organisation supports teachers and contributes to efforts to support access to quality education for all. The Association supports its members by organising training courses and conferences. They have also participated in international consortia working on targeted European-funded projects.
2. The Swedish Arts Council and partners - Sweden:
The Swedish Arts Council provides grants to reading organisations, which together meet a range of needs. Corporate philanthropy to promote literacy issues is rare. However, the partnership between the Läsrörelsen Association and McDonald’s stands out. In many ways, it complements the public investments of the Arts Council. The partnership began serendipitously 15 years earlier. An earlier request to a paper company for a donation of paper for a book for readers with dyslexia had not been granted, but two years later, the company contacted the group to lead a McDonald’s project to books to children. The books are published in all the Nordic languages, and a recent book was also translated to Somali. The partnership between a global ‘big food’ company and a small literacy organization is not necessarily a natural one, but can be important to reach out to families in places where they spend time together.
3. Beanstalk – United Kingdom:
Beanstalk has developed a mix of strategies to raise and sustain interest in literacy challenges and volunteer opportunities. The most significant campaign was with The Evening Standard, a free newspaper with a circulation of about 900,000. In partnership with Beanstalk, the paper published a series of stories. The series began by citing statistics on the scale of the challenge of low literacy for school-aged children. This was followed by stories focused on human interest stories. During the campaign, a school with particularly challenging circumstances was adopted as the ‘flagship’ for the campaign. The school was featured in a major Evening Standard story. They received funding and were allocated several Beanstalk reading volunteers to help children to meet reading targets. In addition to the partnership with The Evening Standard, Beanstalk has sponsored a Reading Festival (with 10.000 participants gathering in Trafalgar Square to read), celebrity ambassador school visits, and more targeted campaigns to recruit volunteers from different associations (retirees, police, and so on).